Namibia

Eha: The Digital Wind of Change · July 2024 – June 2027

Know Namibia

Namibia is a sparsely populated country in southern Africa, bordered by Angola, Botswana, South Africa, and the Atlantic Ocean.

The capital city is Windhoek. Namibia gained independence from South Africa in 1990 and is known for its stable democracy and peaceful political environment.

Much of the country is covered by desert landscapes, including the famous Namib Desert, one of the oldest deserts in the world. Namibia is also known for its wildlife and conservation efforts, with attractions such as Etosha National Park.

English is the official language, though several local languages are widely spoken. The economy relies on mining (especially diamonds and uranium), agriculture, fishing, and tourism.

Overall, Namibia is recognized for its dramatic landscapes, rich wildlife, and political stability in southern Africa.

Mission Section

COUNTRY SNAPSHOT

Nation at a Glance

2.7M

Population

Population Card

21.6

MEDIAN AGE

Population Card

113%

MOBILE PENETRATION

Population Card

1.5M

INTERNET USERS

Population Card

87.9%

CHRISTIAN

10.4%

other / none

Mission Section

MISSIONAL VISION

Reaching Namibia’s Unreached

Namibia has an 88% Christian majority on paper, yet a growing segment of urban youth identify with no religion at all — digitally connected, skeptical of formal institutions, and spiritually searching. The San, Himba, and other indigenous communities in remote regions remain largely unserved by traditional mission approaches, and women in rural areas have little access to meaningful discipleship.

The ADD strategy deploys 100 digital missionaries producing 60 short films in Oshiwambo and Khoekhoegowab, launches 40 WhatsApp micro-communities, and meets urban skeptics where they are — on social media, in their language, on their terms.

Priority target groups: Unchurched urban youth skeptical of formal religion · Women in rural and indigenous communities · San, Himba, and other unreached people groups

“I have become all things to all people so that by all possible means I might save some of them.” — 1 Corinthians 9:22 NIV

Floating Table Layout

Digital Youth Engagement (100 Missionaries, Tech-Savvy Youth & Young Professionals)

Localised Video Content (60 Short Films in Oshiwambo, Khoekhoegowab & English)

Rural Outreach via Audio (WhatsApp Series about Isa in Oshiwambo & English)

Follow-Up via Micro-Communities (40 WhatsApp Discipleship Groups)

Social Media Ads (Facebook, Instagram & YouTube)

Online Training via Zoom

Tablet Evangelism (Pre-loaded Videos)

Digital Fellowships (Micro-Fellowships, Trained Leaders)

Gospel Film Production (Identity, Forgiveness & Healing)

Audio Devotionals (Low-Literacy Audiences)

Online Apologetics (Faith Skepticism Content)

Live Streams (Facebook & YouTube, Worship & Q&A)

SMS Evangelism (Bible Verses & Event Invitations)

Collaborative Networking (16 African Nations)

Christian Music Videos & Gospel Animations for Youth

Mission Section

DIGITAL STRATEGY

15 Ministry Channels

Mission Section

GOALS AND OUTCOME

July 2024 – June 2027

Responsive Table

Objective	Year 1	Year 2	Year 3	Total
Gospel Exposures	100,000	150,000	200,000	450,000
Decisions for Christ	5,000	7,000	8,000	20,000
Youth Missionaries Trained	30	30	40	100
Digital House Churches Plantedd	10	10	10	30

MONTORING & EVALUATION

Data-Driven Accountability

A digital dashboard tracks gospel exposures, decisions for Christ, and follow-up engagement across all 15 channels. Quarterly reviews drive continuous improvement, and ten short plus two documentary-style testimony videos are produced annually. The national CCC office provides oversight.

TRANSFORMATIONAL STORIES

Lives Being Changed

Testimonial + Support

Kaura Nghipandulwa

26 · Urban Professional, Windhoek · Digital Fellowship Member

Kaura studied economics at the University of Namibia and left the church his parents attended the day he got his degree. “It felt like a cultural club,” he says. “I had real questions and got ritual answers.” Three years of building a career, two of quiet nihilism. An Instagram reel in Oshiwambo — a young man his age describing a similar journey back to faith — appeared on his feed. He watched it twice and DMed the account. A digital missionary replied within an hour. Over four months, Kaura worked through an online Discovery Bible Study in English and Oshiwambo, asking every question he had been told not to ask. “This time, nobody told me my questions were dangerous. They just helped me find the answers.”

“I didn't come back to the church I left. I found something real — deeper, quieter, and entirely mine.” Kaura now leads a WhatsApp discussion group for six other young Namibian professionals navigating faith and modernity.

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