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Kenya

The Digital Safari of Faith — Imani: The Digital Safari of Faith

Know Kenya

Kenya is a country in East Africa bordered by Uganda, Tanzania, Ethiopia, Somalia, and the Indian Ocean.The capital city is Nairobi, which is a major business and technology hub in Africa. Kenya operates as a presidential republic.The country is known for its diverse landscapes, including savannahs, mountains, lakes, and wildlife reserves. Kenya is famous for safari tourism and national parks such as Maasai Mara National Reserve, known for the annual wildebeest migration.Kenya has a diverse population with many ethnic groups, including the Kikuyu, Luo, and Maasai peoples. English and Swahili are the official languages.The economy is driven by agriculture, tourism, technology, trade, and financial services. Kenya is also recognized for its growing tech sector, often called the “Silicon Savannah.”Overall, Kenya is known for its wildlife, cultural diversity, economic influence in East Africa, and strong tourism industry.

Mission Section
COUNTRY SNAPSHOT
Nation at a Glance
55M
Population
Population Card
20.1
MEDIAN AGE
Population Card
~98%
MOBILE PENETRATION
Population Card
32M
INTERNET USERS
Population Card
~85%
CHRISTIAN
~11%
Muslim
Urban youth engaged digitally
Missional Vision

Mobilising Kenya's Digital Generation for Christ

Kenya, as a digital leader in East Africa, presents a unique strategic opportunity. While the nation has a Christian majority, a significant portion of its youth are “digital natives” disconnected from traditional church structures. A local Christian influencer said: “The youth are on TikTok, not in the pews. We have to go where they are.”

The project targets Muslim-majority counties in the coast and northeast with Somali and Ajami translations, equips 700 students as content creators from a Nairobi content studio, and partners with UNHCR for women’s and refugee outreach.

Priority target groups:

  • Youth & university students (digital natives)
  • Muslim-majority counties (coast & northeast)
  • Women in underserved digital spaces
  • Refugee communities

"I have become all things to all people so that by all possible means I might save some of them." — 1 Corinthians 9:22 NIV

Floating Table Layout
1
Campus & Youth Mobilization (700 Student Missionaries & 50 Gospel Campaigns on TikTok, YouTube Shorts & Instagram)
2
Muslim Engagement Strategy (Jesus Film in Somali, Swahili & Ajami + Secure Digital Q&A Groups)
3
Digital Content Studio in Nairobi (150 Multimedia Gospel Assets — Spoken Word, Rap & Animation)
4
Women's Outreach & Refugee Ministry (UNHCR Partnerships & Encrypted Swahili Discipleship Groups)
5
Social Media Ads (Facebook, Instagram & YouTube Campaigns)
6
Online Training (Zoom-Based Missionary & Leader Training)
7
Tablet Evangelism (Pre-loaded Evangelistic Videos)
8
Digital Fellowships (Digital & In-Person Micro-Fellowships)
9
Gospel Film Production (Identity, Forgiveness & Healing Themes)
10
Audio Devotionals (Low-Literacy Audience Content)
11
Christian Music Videos (Gospel Videos & Short Animations for Youth)
12
Online Apologetics (Faith Questions & Skepticism Content)
13
Live Streams (Facebook & YouTube Virtual Worship & Q&A)
14
SMS Evangelism (Bible Verses & Event Invitations)
15
Collaborative Networking (16 African Nations Resource Sharing)
Mission Section
DIGITAL STRATEGY
15 Ministry Channels
Mission Section
GOALS AND OUTCOME
July 2026-June 2029
Responsive Table
ObjectiveYear 1Year 2Year 3Total
Gospel Exposures1,000,0001,300,0001,500,0003,800,000
Decisions for Christ80,000100,000120,000300,000
Youth Missionaries Trained200250250700
Digital Fellowships Planted10152045
MONTORING & EVALUATION
Data-Driven Accountability

A digital dashboard tracks all key metrics: gospel exposures, decisions for Christ, and people in follow-up. Quarterly reviews drive continuous improvement. Ten short plus two documentary-style testimony videos are produced annually. The national CCC office provides oversight and alignment with national strategies.

TRANSFORMATIONAL STORIES
Lives Being Changed
Testimonial + Support
Faith Wanjiru
20 · University Student, Nairobi · Digital Missionary
Faith grew up in a church-going family in Nairobi but by university had drifted into a cultural faith. A TikTok short — a spoken word piece about a young Kenyan woman searching for identity — landed in her feed and stopped her scrolling. She watched it four times. She joined the ADD discipleship WhatsApp group that same week and over three months rediscovered a personal, living faith. She now produces gospel content at the Nairobi content studio and mentors two younger students.
“The youth are on TikTok, not in the pews. I was proof of that. The content met me exactly where I was.” Faith is one of 200 student digital missionaries trained in Year 1.
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