Nigeria

Igba: The Digital Heartbeat of Africa · July 2024 – June 2027

Know Nigeria

Nigeria is the most populous country in Africa and one of the continent’s largest economies. It is located in West Africa and bordered by Niger, Chad, Cameroon, and the Atlantic Ocean.

The capital city is Abuja, while Lagos is the country’s largest commercial and financial center.

Nigeria operates as a federal presidential republic with 36 states. It is highly diverse, with over 250 ethnic groups, including the Hausa, Yoruba, and Igbo peoples. English is the official language.

The economy is driven by oil and gas, agriculture, telecommunications, banking, and entertainment industries. Nigeria is also known for Nollywood, one of the world’s largest film industries, and for its vibrant music scene.

Despite its economic and cultural influence, Nigeria faces challenges such as corruption, unemployment, insecurity, and infrastructure deficits.

Overall, Nigeria is recognized for its large population, cultural diversity, economic influence, and major role in African politics and business.

Mission Section
COUNTRY SNAPSHOT
Nation at a Glance
233M
Population
Population Card
17.2
MEDIAN AGE
Population Card
97%
MOBILE PENETRATION
Population Card
122M
INTERNET USERS
Population Card
~49%
CHRISTIAN
~48%
muslim
Mission Section
MISSIONAL VISION
Reaching Nigeria’s Unreached

Nigeria is Africa’s most populous country and its most strategically significant Gospel frontier. The northern states — dominated by Islam and home to Hausa-Fulani, Kanuri, and Nupe communities — remain deeply unreached. A breakthrough here carries continental weight: Nigeria’s influence flows across West Africa, and its diaspora reaches the world. Youth make up over 50% of the population, and 122 million people are already online.

The ADD strategy launches a Digital Innovation Hub in Abuja producing 200 multimedia pieces in Hausa and Arabic, mobilises 1,000 student missionaries, and deploys encrypted Women in Digital (WinD) groups for Muslim-background women across the north.

Priority target groups: Muslim majority North (Hausa-speaking communities) · Students & youth (50% of total population) · Women in rural and Islamic settings · Unreached people groups (Fulani, Kanuri, Nupe)

“The light shines in the darkness, and the darkness has not overcome it.” — John 1:5 NIV

Floating Table Layout
1
Digital Evangelism Campaigns (40 Campaigns, Muslim-Majority Regions, WhatsApp & SMS)
2
Youth & Student Mobilisation (1,000 Student Missionaries, Gospel Drama Shorts)
3
Hausa & Arabic Content Creation (200 Multimedia Pieces, Jesus Film Subtitling)
4
Women's Outreach (WinD Model, Encrypted WhatsApp for Muslim-Background Women)
5
Online Church & Follow-Up (200 Online Fellowships, Digital Welcome Centres)
6
Online Training via Zoom
7
Tablet Evangelism (Pre-loaded Videos)
8
Digital Fellowships (Micro-Fellowships, Trained Leaders)
9
Gospel Film Production (Identity, Forgiveness & Healing)
10
Audio Devotionals (Low-Literacy Audiences)
11
Christian Music Videos & Gospel Animations for Youth
12
Online Apologetics (Faith Skepticism Content)
13
Live Streams (Facebook & YouTube, Worship & Q&A)
14
SMS Evangelism
15
Collaborative Networking (16 African Nations)
Mission Section
DIGITAL STRATEGY
15 Ministry Channels
Mission Section
GOALS AND OUTCOME
July 2024 – June 2027
Responsive Table
ObjectiveYear 1Year 2Year 3Total
Gospel Exposures1,000,0001,200,0001,500,0003,700,000
Decisions for Christ100,000150,000200,000450,000
Youth Missionaries Trained3004003001,000
Digital House Churches Plantedd507575200
MONTORING & EVALUATION
Data-Driven Accountability

A digital dashboard tracks gospel exposures, decisions for Christ, and follow-up engagement across all 15 channels. The Abuja Digital Innovation Hub anchors M&E and content production for both Nigeria and Francophone/Anglophone West Africa. Quarterly reviews drive continuous improvement. Ten short plus two documentary-style testimony videos are produced annually.

TRANSFORMATIONAL STORIES
Lives Being Changed
Testimonial + Support
Zainab Abdulkadir
21 · University Student, Kano · WinD Group Member
Zainab studies business administration at Bayero University in Kano. She grew up in a devout Muslim home and never imagined engaging with Christian content — until a WhatsApp message arrived in a group for women entrepreneurs. It was an audio story in Hausa about a businesswoman who found forgiveness after betrayal. “It wasn't preachy,” Zainab says. “It was just a story about a woman like me.” A WinD (Women in Digital) missionary connected with her privately over several weeks. Questions were welcomed, never dismissed. After three months of encrypted conversations and Hausa audio Bible studies, Zainab gave her life to Christ. She has told no one in her family yet. She is still deciding how.
“I came to faith alone, in my room, through my earphones. The most private and most real decision I have ever made.” Zainab participates in a closed WinD discipleship group with eight other Muslim-background women across northern Nigeria.
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USA Contact
Kelly Londoni · +1 407 308 6621
Africa Contact
Kafah Mekwi · +237 6777 36 909
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