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Ghana

Nkwantabisa: The Digital Tapestry of Hope · July 2024 – June 2029

Know Ghana

Ghana is a West African nation located along the Gulf of Guinea, with its capital in Accra. It gained independence in 1957, becoming the first sub-Saharan African country to do so. Ghana has a diverse economy based on agriculture (especially cocoa), gold mining, oil, and services. The country is known for its rich cultural heritage, vibrant festivals, and historic sites such as Cape Coast Castle. Ghana is widely regarded as one of the most stable and democratic countries in Africa.

Mission Section
COUNTRY SNAPSHOT
Nation at a Glance
34M
Population
Population Card
20.4
MEDIAN AGE
Population Card
98%
MOBILE PENETRATION
Population Card
23M
INTERNET USERS
Population Card
~71%
christian
~18%
muslim
Urban youth engaged digitally
Missional Vision

Reaching Ghana's Unreached

Ghana boasts 98% mobile penetration and 23 million internet users, making it one of Africa’s most digitally advanced nations. Yet behind the connectivity lies a significant unreached population — Muslim communities in the north, women and children in urban slums, and a generation of youth who are digital natives but spiritually disconnected from the church.

The ADD strategy mobilises 500 student missionaries and establishes a Content Studio Hub in Accra to generate culturally rooted gospel materials in Twi, Dagbani, and Hausa. Encrypted WhatsApp outreach gives Muslim seekers a safe space to ask questions and explore faith.

Priority target groups:

  • Muslim communities in the northern regions
  • Women and children in urban slums
  • Digital native youth spiritually disconnected from the church

"The word of God is not chained." — 2 Timothy 2:9 NIV

Floating Table Layout
1
Youth Digital Evangelism Movement (500 Student Missionaries)
2
Muslim Contextual Outreach — North Ghana (60 Pieces, Dagbani & Hausa)
3
Women & Vulnerable Children's Media Support (WhatsApp Audio, Solar Players)
4
Content Studio Hub in Accra (Youth-Run, African-Contextualised Gospel Materials)
5
Social Media Ads (Facebook, Instagram & YouTube)
6
Online Training via Zoom
7
Tablet Evangelism (Pre-loaded Evangelistic Videos)
8
Digital Fellowships (Micro-Fellowships, Trained Leaders)
9
Gospel Film Production (Identity, Forgiveness & Healing)
10
Audio Devotionals (Low-Literacy Audiences)
11
Christian Music Videos & Gospel Animations for Youth
12
Online Apologetics (Addressing Faith Skepticism)
13
Live Streams (Facebook & YouTube, Virtual Worship & Q&A)
14
SMS Evangelism (Bible Verses & Online Event Invitations)
15
Collaborative Networking (16 African Nations)
Mission Section
DIGITAL STRATEGY
15 Ministry Channels
Mission Section
GOALS AND OUTCOME
July 2024-June 2029
Responsive Table
ObjectiveYear 1Year 2Year 3Total
Gospel Exposures500,000700,000800,0002,000,000
Decisions for Christ50,00060,00070,000180,000
Youth Missionaries Trained150200150500
Digital House Churches Plantedd10151540
MONTORING & EVALUATION
Data-Driven Accountability

A digital dashboard tracks all key metrics in real time. The Content Studio Hub in Accra anchors production quality and M&E reporting. Quarterly reviews drive continuous improvement, and ten short plus two documentary-style testimony videos are produced annually. The national CCC office provides oversight and alignment with national strategy.

TRANSFORMATIONAL STORIES
Lives Being Changed
Testimonial + Support
Ibrahim Al-Hassan
20 · Muslim Youth, Tamale · Digital Fellowship Member
Ibrahim grew up in a devout Muslim family in Tamale and came to Accra for a polytechnic programme. In his first semester, a fellow student shared a short Twi gospel animation with him over WhatsApp. "I wasn't offended — it was funny and local and didn't feel like a foreign religion," he says. He replied asking questions. The ADD chatbot connected him to a digital missionary who responded in both English and Hausa. Over five months, Ibrahim worked through 60 audio Bible stories and participated in a digital fellowship. "I kept asking if this was real — the answers were always honest, never pressuring." He came to faith in his second semester, telling his small group: "I didn't change my name. I changed my direction."
"It didn't feel like a conversion. It felt like coming home to something I had been looking for." Ibrahim is now part of a Hausa-language WhatsApp discipleship group for Muslim-background believers in Accra.
TRANSFORMATIONAL STORIES
Lives Being Changed